Help Pricing Your Photography!

Dear Friends,

Today is my last day as ASMP’s Director of Content Strategy. The 20 years that I have been involved in ASMP’s leadership and operations – and the countless photographers that I have met, worked with, talked to and emailed with – have shaped who I am today. Thank you for helping me grow as a person, a photographer, a business owner, speaker, writer, consultant and educator!

While my relationship with ASMP is changing, my commitment to supporting and educating my fellow photographers has never been stronger. One of the first projects I’m excited to take on is the creation of a comprehensive online course on pricing for photographers.

If you’d like to be notified when my Pricing Photography Course is ready, sign up for my mailing list at:

If you support the idea of photographers mastering pricing, read on!

For this program to really help you, I need a thorough understanding of what you’re struggling with, the questions you need answered and what you’d most like this course to cover.

I also need case studies, examples of client correspondence, tips and stories that can be used to illustrate how pricing photography works across all genres, market tiers and geographic locations within the United States.

If you are willing to be interviewed or participate in an anonymous survey that will help shape a course that would answer all of your pricing questions, give you confidence in your numbers and help you estimate more effectively, or if you are willing to share materials that will help your fellow photographers master pricing, please complete the form at:

Completing the form will add you to my mailing list but you can opt to receive occasional updates and tips or only be notified when the course is ready to go. I promise I won’t bombard anyone with email! Oh and if you’re not comfortable being interviewed or surveyed but just want to know more about the course when it’s ready, you can do that, too.

Thank you again for all that you have given me and for helping me help our industry by building this course on pricing for photographers. I wish you all every success and hope you’ll stay in touch. Please friend me on Facebook, connect with me on LinkedIn, follow me on Twitter or sign up for my pricing photography mailing list.

My sincere thanks to ASMP for allowing me to share this with you.

All my best,

Judy Herrmann

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