Fashion Photography Seminar, April 13th from 12-3pm

Art 210 Portrait Photography is hosting a fashion photography Seminar on April 13th from 12-3pm. Meet in room 574. Contact Micajah Truitt at mtruitt if you would like to attend.

This event is sponsored by Nelson Photo Supplies and produced by Tony Amat.

Attendees include:

Fashion Photographer – Isaiah Mays – http://www.isaiahmays.com/

Makeup Artist – James Overstreet – http://www.studiosavvysalon.com/

Modeling Agency / Photographer – Scott Olson – MOSON and Grier Model Management

Photos by Isaiah Mays:

Hair and Make-up by James Overstreet:

Photos by Scot Olson:

Only a Few Spots Left for The Authentic Photograph Workshop with Bil Zelman.

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THE AUTHENTIC PHOTOGRAPH with Bil Zelman
This workshop is for any photographer who wants to create and photograph truly genuine expressions; who’s primary subjects are people and who’s wish is to get inside their subjects’ heads and entice them to feel and react to things in a way that feels natural, in a way that’s prescribed, directed and controlled by you.
This class is limited to twelve participants, includes lunch with local beers. 100% of the proceeds go to the San Diego chapter of American Photographic Artists.
Through casual and entertaining roundtable style discussions, demonstrations, shoots and visual case studies, Zelman will walk you through a variety of shoot situations and send you home inspired and with fresh new thoughts on how to approach your subjects and your work.

* Cultivating your subject’s confidence and trust – the foundation of authenticity * Portrait psychology – motivating your subject, reducing their anxieties and getting them to open up
* Creating and controlling your shooting environment – finding your light, using closed sets, using and choosing less equipment
* Unconventional casting techniques
* Style vs. technique
* The use of voice inflection, inner narratives, positive feedback, deliberate imperfections
* Reading and sending body language – mirroring others’ moods and energy levels, and how to get them to mirror yours
* The use and timing of mood altering substances such as wine, sugar and caffeine * When to throw potatoes…and a million other things…

This is an intensive group class and together you will cover a ton of ground. Cameras, notepads and/or voice recorders are highly recommended!

When: Saturday, March 28th 2015 from 9am-4pm
Where: Harrison Photographic, 930 W. Ivy Street San Diego, CA 92101 Cost: APA Members $100; Student, ASMP, MOPA & 3S $125; NON-Member $150 Become an APA member today and save up to $50 off of registration! JOIN APA NOW and then REGISTER HERE!

ABOUT BIL ZELMAN
Over the years Bil Zelman’s campaigns and editorial work has required his images to convey very specific expressions – satisfied vs. happy, pride, elation, celebration, rivalry, defeat, consolation, intelligence, being “lost”, absorbed, pensive and a slew of others. Figuring out ways to make those people genuinely FEEL those emotions vs. acting them out is the secret to creating powerful, lasting imagery.
“Zelman’s lecture was so jam-packed with insight I couldn’t write fast enough. It was as if he dumped his entire life’s experience onto the table”! John S. Photo Expo NYC 2013
“So very well thought out and insightful. (Zelman) has obviously spent a lot of hours deconstructing the minutia of his workflow and presented them in a way that will certainly improve my own work”. Rachel P. Photo Expo NYC 2013
“Bil’s seminar was brilliant and hysterical and fast paced. He (really knows) how to cover a lot of ground efficiently and entertainingly.” Anonymous attendee CSCA Ohio Stat
Zelman’s been attacked by a neck-biting monkey while snapping shots of sloths in the Amazon, floated on icebergs in Patagonia, sailed through the Bahamas with Alexandra Cousteau and shot in over 30 countries. He’s partied with Gaga; cracked up the “it” girl of comedy, Kristen Wiig, getting her to squawk like a bird for a portrait; and shot David Bowie as his first megastar assignment at the ripe age of 20. Since then, Taylor Swift, the Rolling Stones, Ozzy Osbourne, Tony Hawk, Jerry Seinfeld, and myriad other A-listers have all posed for him.
Consistently touted as a Top 200 photographer worldwide by Lürzer Archive, Zelman has shot and directed dozens of international advertising campaigns for brands such as CocaCola, Jim Beam, Harley Davidson, Bud Light, Guinness and Apple. His work has been shown or collected by The Museum of Photographic Arts, The Museum of Contemporary Art, The Lucie Foundation, FCMOA, The Center for Photographic Arts, The Center for Fine Art Photography, The Center for Exploratory and Perceptual Arts,Newspace Center for Photography, The Portland Museum of Art and many others. His most recent book Isolated Gesture was awarded an Art Director’s Club award by Albert Watson.

APA|SAN DIEGO
930 West Ivy Street San Diego, CA 92101
e director@apasd.org

BI NATIONAL PHOTO EXIBITION IN CONJUCTION WITH TIJUANA CECUT 3/12

SWC ART GALLERY IN CONJUCNTION WITH THE TIJUANA CECUT
PRESENTS

[cid:image007.jpg@01D05B25.87C18A70]Bi National Photo Exhibition
Curated by Gustavo Mayoral
Featuring work by Mayoral, Maung, Pildas & Richardson

Opening Receptions
Thursday, March 12, 2015
11 am & 5:30 pm
SWC Art Gallery Patio

Artist Talk: Thursday, March 12, 2015, 12:00 pm
Inside Art Gallery

Free and open to the public. Free parking in Lot O for evening reception only. Closed on school holidays.

Art Gallery Hours:
T – Th 10:30am – 2:00pm
W& TH 5:30pm – 8:30pm

Made possible by a generous donation
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SILVIA LUGO | Performing Arts Coordinator
SOUTHWESTERN COLLEGE | School of Arts and Communication
900 Otay Lakes Road, Chula Vista, CA 91910 | www.swccd.edu

slugo<mailto:slugo>

[cid:image010.jpg@01D05B25.87C18A70]<https://www.facebook.com/home.php#!/profile.php?id=100000432541381> Mayan Hall-Theatre

[cid:image011.jpg@01D05B25.87C18A70] — @SWC_ARTS

APA member discounts at Palm Springs Photo Festival

APA National – Palm Springs Photo Festival 2015
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Your APA Membership Saves You Money
APA membership pays off in a big way. Save 7.5% on all Palm Springs Photo Festival activities including: registration, seminars, workshops, portfolio reviews and more. If you are an APA member login to your MyAPA account, then click on Discount Codes to access your savings for PSPF.

Plus – $50 Cash Refund
APA supports your success, so all APA Professional & Leader members receive an extra $50 cash refund to attend a workshop of their choice! Just make sure your APA PRO or LDR membership is current, then send us your PSPF receipt after the event. We’ll send you $50 cash — it’s that simple.

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Participate in the tenth anniversary of America’s Most Talked-About Photography Event for Emerging, Professional and Advanced Amateur Photographers
Workshops
Portfolio Reviews
Seminars
Symposiums
No-Fee Slide Show Contest
Parties
Volunteer
The Palm Springs Photo Festival is where you can spend four exhilarating days with a celebrated, real-world master photographer, present your work to our remarkable faculty of industry influencers, attend important seminars and symposiums. Come meet new friends and walk away with a renewed passion for photography!

Our Final Schedule: New Workshops Added
Photographing Models Underwater
Contemporary Wedding Photography
That Photobook You’ve Always Wanted To Do. Done!
Ben Lowy Palm Springs Walk-About
David Fahey: Preparing For Portfolio Reviews & Gallery Presentations
Learn Video Editing Using Adobe Premiere

New Seminars
What It Takes: Building A Successful Career
Vision 2015: Creating The Vision-Based Portfolio
The Collector’s Circle: An Innovative Method Of Funding Fine Art

Quick Links
PSPF Website • Register • Travel & Hotels

Portfolio Reviews
The Palm Springs Photo Festival Portfolio Review is the nation’s most comprehensive program for both commercial and fine-art photographers. This year, we will offer over 1200 Portfolio Reviews with the industry’s most important influencers, including museum curators, gallery directors, magazine editors, picture editors & art directors, advertising agency creatives and more. This is the opportunity to have face time with people who can not only offer expert advice, but can influence your career choices as well. We invite industry influencers from all over the US, Canada and elsewhere to the festival to meet with you and share their thoughts / suggestions about your work.

CLICK HERE to see our Review Team!

STUDENTS: Currently enrolled students receive a 10% discount at PSPF A valid student ID will be required at festival registration

No-Fee Slide Show Contest
Each evening of the festival we present the work of 4 finalists. Your work could be seen by the participants and attendees of the PSPF on the large screen in the Annenberg Theater of the Palm Springs Art Museum. The winner receives over $3,000 in amazing prizes from our sponsors Including a Canon 7-D Mark II with the EF-S 18-135mm f/3.5 – 5.6 IS STM lens!!

Category: Portraiture

Mark Seliger
The Conceptual Portrait Master Class

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In this extraordinary workshop, the legendary Rolling Stone and Vanity Fair photographer will conduct a 3-day Master Class Workshop. Photographers will carry out two class portrait assignments with specific lighting combinations in environmental portraiture.“We’re going to talk about things that are important. About process, subtext, the creation and execution of concepts for portraiture”. — Mark Seliger

Dan Winters
Inspired Portraiture

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The chance to attend a Dan Winters workshop doesn’t come along very often. This is not a class about technique. Having said that, as photographers technique is essential to our craft, so we will discuss materials and ways to use the tools that are at our disposal to make images that will hopefully challenge and compel. Attendees will have the opportunity to photograph, edit and present work for the class. Discussions will be a driving force. Most of our work will be on location. My hope is that each participant leaves feeling, inspired, invigorated and with a better grasp on his or her own creative process. — Dan Winters

Frank Ockenfels 3
The Signature Portrait

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You’ll learn to see light differently – work with the impact of lighting and posing subjects. You’ll have lots of one-on-one hands-on time with Ockenfels. You’ll come to know how he thinks about photography and how that informs his decisions about his work – and apply these insights to your own photography. “This workshop will serve as a reminder of why we take pictures. We will explore looking at and playing with natural light, alternative lights and lights we find at night. It is a hands-on workshop where I will guide students through my methods; how I see, work and find light.” —Frank Ockenfels III

Category: Fine Art Photography

Keith Carter
Personal Style – Finding Your Voice

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Would you like to develop or refine your personal style, strengthen your original vision, and broaden the way you think about the art of photography? This workshop is to help serious amateurs and professionals achieve more passion in their work by clarifying the narrative, aesthetic, and emotional aspects of image making. In this lies the key — your vision can transcend the ordinary, move away from the typical and conventional. We explore the use of metaphor, symbolism, and popular culture through practical demonstrations, field trips, individual portfolio reviews, and the review of work.

Debbie Fleming Caffery & Andrea Modica
The Long Term Personal Project

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During this unique workshop, Debbie Caffery and Andrea Modica will help participants identify and execute strong personal work, drawing from the students’ own portfolios and project ideas. The class will include individual and class reviews of workshop participants’ portfolios and will include on-site and local shooting sessions designed to practice methods to best documenting story ideas.

Jock Sturges
The Fine Art Nude

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The course will consist of an in depth immersion in both the technical and psychological challenges inherent to making nude portraits. Paramount will be a close examination of the concept of relationship in working with models with an emphasis on accepting as opposed to imposing “poses”. On the technical end, a rapid, intuitive use of the camera will be taught. Students can expect to be taking a large number of pictures to help them absorb and refine skills which are intended to liberate them from the sort of deliberate methodology that is so often inimical to spontaneity.

Category: Underwater Photography

Tracy Kahn
Photographing Models Underwater

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In this unusual workshop, attendees will learn the basics of photographing models on and under the water for exceptional, magical and surreal images. The class will cover casting, equipment, set-up and production and shooting for specific applications such as fashion, beauty, portraits, motion. Attendees will gain hands-on experience photographing underwater.

Category: Wedding Photography

Jason Groupp & Ross Whitaker
Shooting Weddings

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The Palm Springs Photo Festival has never offered a wedding workshop before now. Jason Groupp and Ross Whitaker, both sensational wedding photographers with very different styles, will demonstrate how each approaches this subject. They will also explore the business aspects of maintaining visibility and keeping ahead of the curve in this ever-changing speciality. We’ll have hand-on shooting and class critiques to round-out this workshop. This class is an investment in your future.

Category: Documentary Portraiture & Photojournalism

Ron Haviv
Photojournalism & The Documentary Essay

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This workshop will explore the multifaceted approaches to photojournalism and help guide you on your own path. Participants will learn what is required of a photojournalist, not just in the field but also when it comes to having work published and how to get your work known. Developing a personal sensitivity and visual style will be emphasized and Haviv will encourage you to work using your instinct rather than formula. The photojournalistic aesthetic can be applied to many kinds of photography.

Mary Ellen Mark
Reportage & The Portrait

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This class represents a unique opportunity to work with one of today’s established masters of the documentary and portrait genre. Students will work on an assignment during the workshop. Mary Ellen will meet with students each morning & afternoon, both individually and in a group to discuss progress and give direction from her vast experience. Prepare to explore photography with new impetus!

William Albert Allard
Documentary Photography – Looking For The Light

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Photographer William Albert Allard has been a major force at National Geographic and in mainstream photography for 50 years. “This will be a street-shooting workshop. Much of what we do when we work the streets is looking for how the light and shadows play out, how they change with time, how we might wait for a picture to complete itself after we find the graphics, and the right spacial division. One hundred per-cent success is not to be expected.  It’s through our mistakes that we best learn.” – Bill Allard

Category: Architecture

Tim Griffith
Building Relationships

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Over the next three and half days, the workshop will have access to a number of locations in Palm Springs, both residential and commercial in scale. Each will provide an opportunity to discuss and then put into practice, various approaches to illustrating the story of the design. During the practical sessions, discussion and demonstration of specific technical issues associated with both large and small format digital capture will be undertaken. This will include topics specific to architectural photography such as appropriate camera platform and lens selection, software and lighting solutions.

Category: Landscape

David Muench: The Desert
Power and Beauty

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The American grand-master of the color landscape will teach this class new skills, techniques, and appreciation for the desert and how to photograph it. During this workshop there will be group sessions (beginning early in the morning) in spectacular hidden areas between Joshua Tree and Anza Borrego, as well as native palm areas. There will be one-on-one time with David.

Category: Wet-Plate Collodion and Tin-Types

Ian Ruhter
Working with Wet-Plate Collodion and Tin-Types

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Curious about making works of art using alternative processes? In this class, you will be able to experience and work with 8×10 cameras and the world’s largest wet plate camera. Participants will also learn how to make 19th century tin-types from start to finish! One of the things that makes this class so unique is attendees will integrate modern lighting (strobe and HMI) with this antique process, allowing you to make portraits in a way that has been unheard of in the history of the medium until now.

Category: Motion/Video (2-day Workshops)

Vincent Laforet
DSLR Filmmaking

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A theoretical and practical course that will teach you the basics of how to prep, shoot and finish productions of various type and size to a high professional quality. This hands-on and immersive three days will leave emerging videographers able to master a range of production styles and deliver exceptional material. Covers prep, crew, location logistics, post workflow. Attendees will learn basics for lighting, camera, grip and sound.

Jeff Frost
Watching Time With Time-Lapse

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In this groundbreaking workshop led by Jeff Frost, participants will learn how to shoot time-lapse photography with their own cameras and intervalometers (camera timers). They will be introduced to the principles of interval shooting and will obtain a strong idea of where to start in different lighting and subject matter scenarios. Basic camera movements such as pan, tilt, and zoom will also be introduced with both post production techniques in the video editing environment.

Category: One-Day Workshops

Ben Lowy: Street Pictures
The Palm Springs Walk-About. April 29 and 30 Two 1/2 day classes: 1pm – 5pm

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Join photographer Ben Lowy on a walk-about photo tour of Palm Springs. The class will have the opportunity to upload images for a class critique at the conclusion of the tour. Lowy has made a name for himself in street photography but also has a prosperous editorial and advertising career making his trademark kind of images. Cameras will be available from our sponsors or use your own. Smart Phones also welcome! This class is about the joy of discovery.

Fletcher Murray: Video Post Production
Learning Video Editing: Using Adobe Premiere Pro Thursday, April 30th

In this simple, hands-on workshop, you’ll learn the basic skills as well as pro shortcuts and tricks to speed up your workflow and increase cash-flow. You’ll learn to mix stills with video and music. This workshop teaches you to express yourself more creatively in editing. Attendees will understand color timing, set filters, compose image flows and much more.

Art Streiber: Business
An Editorial Photography Crash Course Monday, April 27th

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Art Streiber speaks from experience: One of the most widely published photographers in America, he will devote this one-day class to two wide-ranging topics: Managing a Career in Editorial Photography and Marketing for the Editorial Photographer. He will answer dozens of the most often-asked questions photographers have in this changing platform of magazine photography. A must for all photographers seeking answers, guidance and direction in this extraordinary but changing field. Art’s class is one of the best in the business.

David Fahey: Marketing
Preparing for Portfolio Reviews & Gallery Presentations Tuesday, April 28th

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Fahey Klein Gallery co-Founder / Director David Fahey will review the portfolios of the class members, and the class will participate in the discussion. Fahey will discuss his ideas on how to prepare for portfolio reviews, to best approach galleries, create a book of work for publication and answer questions about how artist’s become known and collected. This is an important class: attendees will take away very valuable information from the point of view of one of our important galleries.

Peter Hurley
Beyond the Softbox: Lighting Faces. Wednesday, April 29th and Thursday, April 30th

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This intensive one-day workshop will expose attendees to lighting faces differently so that your portraits can be fresh and inspiring. This class is designed so that Peter can demonstrate, and the class can photograph, using interesting lighting setups that can now be at your finger-tips. Peter will teach how to quickly and consistently capture a person’s personality by identifying and photographing their best side. As a photographer you need to walk into your session with a plan. Peter will teach you the keys to this plan and offer tips on coaching your subject through the process and helping them relax in front of the camera.

Category: Book Publishing

Photobook
You’ve Always Wanted To Do. Done. Tuesday, April 28th

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You know that photobook you’ve been thinking of making but haven’t created yet? Here’s your chance to get it done now in the A & I Books workshop. This event will empower photographers to produce a book from a select body of work, or create a monograph based upon a finished photo project. Photographers will have the opportunity to turn their work into a beautifully printed book.

The Daylight Photo-Book Publishing Workshop
Wednesday, April 29th

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The purpose of the workshop is to educate photographers about the possibility of disseminating and exhibiting their work through the physical medium of photo books. Students are asked to bring their projects and the project elements to the class where the Daylight co-founders and members of the class will assist in editing, sequencing and preparing the project for presentation to publishers and / or for self-publishing. Designed for both students and professionals keen to make their project into a photography book, projects can be of any nature, personal, thematic, documentary etc.

Seminars
Sign up for informative and essential seminars taught by experts

Free With Registration

* Canon Presents: Tools for Imagemakers: The Canon EOS System
* Epson Presents: Fine Art Digital Printing Workflow with Mac Holbert
* Agency Access Presents Visions 2015: Learn How to Create a Vision-Based Portfolio with Amanda Stone and Jennifer Kilberg

Available For $95

* DAM! Digital Asset Management for Photographers with Peter Krogh.
* Social Media Marketing: Creating a Consistant Message
* Mastering Calibration, Profiling & Color Spaces with Mac Holbert
* Lightroom: The Creative Hub with Peter Krogh
* Collector’s Circle: An Innovative Method of Funding Fine Art with Elisabeth Sunday
* Lightroom: The Develop Module: Essentials & Advanced Workflow with Jerry Courvoisier
* Constructing Visual Narratives using Time / Motion Techniques with Deborah Sandidge
* Photoshop: Enhance Your Workflow Beyond Lightroom with Jerry Courvoisier
* Your Photo Book: Finding a Publisher with Michelle Dunn Marsh
* So You’re a Fine Art Photographer: Now What? with Alice Zimet
* Understanding Copyright & Building Copyright-Centered Workflow with Chris Reed
* Managing Your Silver-Based Archives with Charlie Holland and Joshua Greene
* Your Work Has Value in Multiple Markets with Mary Virginia Swanson
* What it takes: Building a Creative Career with Barry Schwartz

Additional seminars will be announced in the coming weeks.

Register Online Now Or call PSPF at 1-800 928-8314

Not an APA member? Join today and save big at Palm Springs Photo Festival – plus check out our full complement of member rewards that help photographers run a smarter, more creative and profitable business.

Copyright © 2015 American Photographic Artists, All rights reserved. You are receiving this email because you care about photographers.

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APA | SD presents: The Authentic Photograph with Bil Zelman | Saturday, March 28th, 2015

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Share this: [http://d1v4jtnvxv2013.cloudfront.net/media/images/themes/default/img/socialnetworks/email.png] [http://d1v4jtnvxv2013.cloudfront.net/media/images/themes/default/img/socialnetworks/twitter.png] [http://d1v4jtnvxv2013.cloudfront.net/media/images/themes/default/img/socialnetworks/facebook.png] [http://d1v4jtnvxv2013.cloudfront.net/media/images/themes/default/img/socialnetworks/linkedin.png] [http://e2ma.net/userdata/7754/images/templates/APA_newheader_sandiego.jpg] THE AUTHENTIC PHOTOGRAPH
with Bil Zelman
Saturday, March 28th, 2015

RESERVE YOUR SPOT TODAY HERE!

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THE AUTHENTIC PHOTOGRAPH with Bil Zelman
This workshop is for any photographer who wants to create and photograph truly genuine expressions; who’s primary subjects are people and who’s wish is to get inside their subjects’ heads and entice them to feel and react to things in a way that feels natural, in a way that’s prescribed, directed and controlled by you.
This class is limited to twelve participants, includes lunch with local beers. 100% of the proceeds go to the San Diego chapter of American Photographic Artists.
Through casual and entertaining roundtable style discussions, demonstrations, shoots and visual case studies, Zelman will walk you through a variety of shoot situations and send you home inspired and with fresh new thoughts on how to approach your subjects and your work.

* Cultivating your subject’s confidence and trust – the foundation of authenticity * Portrait psychology – motivating your subject, reducing their anxieties and getting them to open up
* Creating and controlling your shooting environment – finding your light, using closed sets, using and choosing less equipment
* Unconventional casting techniques
* Style vs. technique
* The use of voice inflection, inner narratives, positive feedback, deliberate imperfections
* Reading and sending body language – mirroring others’ moods and energy levels, and how to get them to mirror yours
* The use and timing of mood altering substances such as wine, sugar and caffeine * When to throw potatoes…and a million other things…

This is an intensive group class and together you will cover a ton of ground. Cameras, notepads and/or voice recorders are highly recommended!

When: Saturday, March 28th 2015 from 9am-4pm
Where: Harrison Photographic, 930 W. Ivy Street San Diego, CA 92101 Cost: APA Members $100; Student, ASMP, MOPA & 3S $125; NON-Member $150 RESERVE YOUR SPOT TODAY HERE!

ABOUT BIL ZELMAN
Over the years Bil Zelman’s campaigns and editorial work has required his images to convey very specific expressions – satisfied vs. happy, pride, elation, celebration, rivalry, defeat, consolation, intelligence, being “lost”, absorbed, pensive and a slew of others. Figuring out ways to make those people genuinely FEEL those emotions vs. acting them out is the secret to creating powerful, lasting imagery.
“Zelman’s lecture was so jam-packed with insight I couldn’t write fast enough. It was as if he dumped his entire life’s experience onto the table”! John S. Photo Expo NYC 2013
“So very well thought out and insightful. (Zelman) has obviously spent a lot of hours deconstructing the minutia of his workflow and presented them in a way that will certainly improve my own work”. Rachel P. Photo Expo NYC 2013
“Bil’s seminar was brilliant and hysterical and fast paced. He (really knows) how to cover a lot of ground efficiently and entertainingly.” Anonymous attendee CSCA Ohio Stat
Zelman’s been attacked by a neck-biting monkey while snapping shots of sloths in the Amazon, floated on icebergs in Patagonia, sailed through the Bahamas with Alexandra Cousteau and shot in over 30 countries. He’s partied with Gaga; cracked up the “it” girl of comedy, Kristen Wiig, getting her to squawk like a bird for a portrait; and shot David Bowie as his first megastar assignment at the ripe age of 20. Since then, Taylor Swift, the Rolling Stones, Ozzy Osbourne, Tony Hawk, Jerry Seinfeld, and myriad other A-listers have all posed for him.
Consistently touted as a Top 200 photographer worldwide by Lürzer Archive, Zelman has shot and directed dozens of international advertising campaigns for brands such as CocaCola, Jim Beam, Harley Davidson, Bud Light, Guinness and Apple. His work has been shown or collected by The Museum of Photographic Arts, The Museum of Contemporary Art, The Lucie Foundation, FCMOA, The Center for Photographic Arts, The Center for Fine Art Photography, The Center for Exploratory and Perceptual Arts,Newspace Center for Photography, The Portland Museum of Art and many others. His most recent book Isolated Gesture was awarded an Art Director’s Club award by Albert Watson.

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